Sometimes it’s hard to combine passion and professionalism, isn’t it? The more strongly you feel about something, it can sometimes be hard to get your point across. On one hand, you know exactly what to say, but you say it so vehemently that it can be a bit much for people to take in. Or there’s the alternative of where you stumble over your words because you have trouble expressing what you feel.
Or maybe you’re caught off-guard by a question or comment that leaves you at a loss. We’ve all been there, right? Unfortunately, these moments can happen at the worst possible time. Like on a podcast or in a TV interview. As animal welfare advocates, it’s no secret that you’re passionate about conservation and protecting those who can’t protect themselves. But not everyone gets that.
Are you prepared for tough questions that might come from a reporter who puts you on the spot or makes you defend your stance? While you might find like-minded writers at animal welfare, conservation and similar publications, many mainstream reporters might challenge your position or ask probing questions you don’t know how to answer.
At Orange Orchard, we make sure to include media training as an offering in every animal welfare public relations strategy we put together. It’s not that reporters are going to necessarily be antagonistic or come at you, but tough questions can arise, depending on the situation. This is especially true in a crisis.
Our team can help you prepare for tough questions and just how to navigate interviews in general. Our goal is to help you get the most out of an interview, whether on a podcast, on camera or in print. We can help you keep your key messages front and center and look your best while doing it. Here are some examples of interviews gone wrong if you need inspiration of what not to do.
At Orange Orchard, we can help you secure media coverage for your organization, and we can help you ace the interview. Call us today at 865-977-1973 and let us get you prepared.