The reason you became a vegan might have been an emotional decision you didn’t take lightly.
But the journey you then took to open a plant-based business can also be what differentiates you from your competition.
And if you haven’t opted to share that story, you may be missing out on a lot of positive plant-based public relations mileage.
Making a Connection
While your decision to become a vegan and support plant-based alternatives may have been a personal one, you’re often not alone in your decision-making. Many other people have made similar choices for similar reasons.
Telling that story can help you make a connection with the people who would make up your customer base. But ensuring your story is told well and told correctly is important in building a trusting rapport with your clientele.
Authentic stories about why you created your brand build trust with your target audience. You will be remembered as credible and relatable.
Making a Memorable Brand
A story is also more than merely conveying how you developed over time. It also helps make your brand memorable.
Filmmakers know how valuable a story is in creating an impression. In fact, this creator says that studies have shown our brains crave the patterns stories create. We are wired to relate to other people and remember their stories.
That’s why it’s easier to make your brand more memorable in the minds of your target audience if you tell your story rather than merely spotlight your products.
Catching the Media’s Attention
And, because journalists are people, too, a story is more apt to grab the attention of the media. Being able to break through all the noise that reporters witness daily is a feat that is difficult to achieve.
Journalists, podcasters, and influencers love a good story and a great message. They earn their living by providing the public with the facts they need presented in an interesting package.
But if you don’t know how to tell your story or get it out to the right audience, it may be difficult to achieve the results you want.
That’s why you may need a professional PR writer to help you develop your story so that it is fit for public consumption. And a PR agency knowledgeable about the plant-based industry can also help you get your story to the right outlets to hit your target audience.
The PR writers at Orange Orchard have worked as reporters, columnists and raconteurs and have honed their storytelling skills into an art form. And our media relations experts know the right outlets that would be receptive to your story.
So, if you are ready to tell your story to others who might want to hear your message, it’s time to call Orange Orchard at (865) 977-1973 or contact us online and chronicle your narrative today.