In the U.S., people are looking for leaders in the environmental sustainability movement, and they’re finding them in an unlikely place: corporations.
People are demanding corporate responsibility from the brands they buy and the companies they work for. And corporations like yours are responding, making a play for better consumer and worker loyalty by rolling out robust corporate responsibility plans and sustainability initiatives.
As Salesforce wrote in a recent blog:
With public pressure for climate action at an all-time high, and the breadth, scale and speed with which transformation must happen, it is imperative that companies prioritize climate change mitigation and fast when building their corporate sustainability strategy.
As your corporation ramps up its sustainability efforts to meet consumer demand, don’t let those changes happen in the background. Tell the story to inspire and engage the right audiences.
Your environmental public relations strategy should align all of your stakeholders, from consumers to investors to employees. Here are some messages that will make an impact.
Doing the Right Thing
The corporate world is changing. Investors, consumers and workers searching for responsible, purpose-driven brands they can believe in. Corporations are realizing that doing the right thing is not just profitable — it makes their company culture better, too. Making sustainability integral to your corporate purpose is quickly becoming a best practice.
As C.B. Bhattacharya wrote for Fast Company:
I found that companies that said they have an “overarching vision” that combines financial goals with social and environmental ones tended to perform better on a measure of their impact on the environment. They also tended to perform better financially as well.
Let your stakeholders know that you’re making this decision because it’s the right thing to do. Be honest and authentic with your “why.”
You’ve Got to Talk Dollars
Even though purpose-driven company culture is stealing the spotlight, corporations still need to show profitability to their stakeholders, too. A brand story about cost savings or return on investment may resonate with your stakeholders, and it will be a factor at least somewhat for most companies.
Showcasing the sound business sense behind sustainability is another key element for your environmental communications strategy.
Find a Partner
If your corporate sustainability message is falling flat, maybe it’s time to re-evaluate the story your brand is telling. Consider partnering with storytelling professionals who understand the language of sustainability.
A public relations agency with deep experience with environmental and sustainable brands can help you tell the story that your stakeholders want to hear. Orange Orchard has that experience, and our team of public relations pros are ready to help you change the world, setting a great example for other companies to follow your lead. If you would like to learn more, call us at (865) 977-1973 or contact Orange Orchard online today.