It wasn’t that long ago that veganism was considered an outlier lifestyle. Consumers had to search for vegan options in their local grocery stores, not always guaranteed to find any. Times have changed. According to Research and Markets, the global plant-based meat product market is expected to reach a value of $34 billion by 2027.
Veganism is no longer limited to plant-based companies. The vegan market has been circling mainstream for years, but vegan products have recently rushed into that space. Large corporations like Tyson, McDonald’s, Nestlé USA and Yum! Brands are making efforts to offer vegan options to appeal to the surge in plant-based market growth. Even Kentucky Fried Chicken offers customers plant-based chicken nuggets. America’s favorite fried chicken restaurant recently rolled out its vegan option, prominently displayed on menus nationwide alongside familiar chicken selections.
Vegan and non-vegan customers are both interested in new products, and stakeholders have taken notice. Vegan public relations may be exactly what your business needs to fend off companies jumping on the vegan bandwagon so you can keep your product front and center.
Promoting Your Brand
Vegan PR experts at Orange Orchard have the knowledge to promote your brand and offerings by touching on specific demands. Stakeholders may be interested in environmental sustainability or promoting animal well-being. How does your product directly affect the environment? What about appealing to buyers interested in improving their health? The health benefits of your product can be responsibly publicized with a strong PR strategy.
Does your plant-based product offer a new solution as a substitute for a non-vegan product? Vegan public relations professionals are well-trained to promote solutions that appeal to current vegans, as well as non-vegans considering plant-based options. You can use vegan PR to highlight the functionality of your product to gain the attention of potential non-vegan investors.
Vegan Public Relations Tactics
Earned media is the driving force behind successful public relations campaigns. Promote your vegan product with case studies developed from the opinions and statistics of satisfied customers. Allowing others to speak about the positives of your product builds a foundation of trust with your target audience.
Your story will be expertly pitched to news media, industry specific magazines and podcasts to garner opportunities to highlight your product. They will target investors through business media, especially if you’re interested in selling your company.
Orange Orchard has media connections already in place to pitch press releases in a timely manner. Our experts know the optimal media outlets to promote your product. Your company can break away from competitors in the race to secure a foothold in the vegan market.
Want to know more about vegan public relations and how it can promote your vegan product? Contact Orange Orchard today online or call (865) 977-1973.