When it comes to building your brand’s reputation, studies have shown that consumers are driven by sustainability efforts more and more each year. According to an article published in Harvard Business Review, trust is built when a brand makes good promises and then delivers on them. The article states this is done by conveying a positive intent and demonstrating competence.

“We surveyed more than 350,000 U.S. customers aged 18 to 98 to gauge their perception of brands’ intent and competence,” Ashley Reichheld, John Peto and Cory Ritthaler wrote in their article. “We found not only that sustainability stood out as a critical driver of intent, but that there was an important generational effect.”

With sustainability having a major impact on consumer trust, it’s important to share your sustainability message with your target audience. As a green tech company, sustainability is built into the fabric of your organization. Sharing these goals can further impact how consumers view your brand.

By partnering with a PR agency that specializes in green tech public relations, you have a partner to lean on to help spread your sustainability message and goals. Here are a few ways a green tech PR company, like Orange Orchard, can assist you.

  • Provide messaging for your website: Is your website truly promoting your sustainability message? Our team can provide content for your website that showcases your mission for improved sustainability, whether that’s website copy or new blogs.
  • Develop a press release: When you have hard news to share relating to your sustainability goals and message, our content team can write a press release that’s ready for print. These releases can pertain to new leadership, updates to your technology or even tips to improve sustainability. Our experts would then pitch the release to trusted journalists in the space.
  • Provide content on social media: Sharing your message on social media is an excellent way to reach your target audience. Our team can develop a social media calendar with scheduled posts that share your message. This ensures you have content cycling through your accounts, which can help improve engagement.

If spreading the word about your sustainability message is a goal for you, give our experts a call at (865) 977-1973 or contact us online.