In today’s world, it can be challenging to find partners whose values align with your own. If you own a brand that wants to maximize the impact of being cruelty-free, you need an agency that not only specializes in cruelty-free brand public relations but also shares your commitment to making this world a better place for animals. Orange Orchard is a PR agency that keeps animal welfare in mind with every decision we make and client we take.
Sharing your commitment
Companies have many avenues in which they can share their commitment to not testing products on animals, but sometimes randomized messaging doesn’t land with the desired impact. That is where engaging a PR agency, like Orange Orchard, with experience in maximizing the message of a cruelty-free brand and with an enthusiasm for the efforts to do so pays off.
Our public relations experts will design a campaign with compelling messaging to appeal to consumers. That effort is paired with a plan to connect with the media most likely to amplify your message to a wide audience.
Some of the goals for your campaign could include:
- Establishing your brand as a leader in the ethically sourced category.
- Crafting your story to be attractive to media outlets.
- Using connections to get your products in front of the right audience.
- Amplifying your story through social media and other outlets.
- All of these efforts point to one goal, getting coverage of your mission in mainstream media.
Rising above the competition
Telling a compelling story about your brand’s commitment to the ethical treatment of animals is a specialty of Orange Orchard. We are dedicated to making this a kinder world for animals and enthusiastically support clients’ shared endeavors. Our campaigns reflect that priority as we craft your message and explore opportunities for news items, published content, podcast interviews and owned media production. Having PR experts coordinating these efforts around a common goal gives your organization the positive attention it deserves and an edge over the competition.
Our team at Orange Orchard shares your mission and is ready to take your cruelty-free brand to the next level with effective public relations. Contact us to get started today.