When you started your green tech company, you set out to provide a solution that would help protect the environment.

But have you explained to potential customers how your solution solves their problems? If not, you’re missing out on a golden opportunity to grow your business.

With a green tech public relations strategy, you can create case studies that clearly explain your solution.

A 2023 Demand Gen Report showed that 42% of B2B buyers use case studies in the early stages of shopping. That number increases to 62% as they progress to the middle stages of the buying cycle.

Don’t be overlooked during the B2B buying cycle because your company can’t highlight your successes. Here is what a case study can do for you.

Showcase Your Solutions

Case studies are effective because they not only explain your product or solution, they also show how it worked to solve a particular problem.

The best case studies also build your green tech company’s credibility because they are built around verifiable data. They also tell the stories of real clients with real-world problems. Anyone can use advertising to claim they solve a problem, but a case study uses data and events to show real results.

But it takes a talented content writer to help you take your data and turn it into a compelling story. Client success stories in the form of case studies describe pain points and describe how your product helped a client overcome them.

Promote Your Company

Once you have your case study, you shouldn’t just park it on your website. It can be used in a variety of ways to promote your company and boost your credibility.

Your marketing team can use it to create a series of blogs and social media posts that can be shared online. They can also use it as a lead generation tool in emails to prospective clients or in your company’s newsletter. This helps you promote your new solutions to current customers and new audiences.

You can also use your case study to issue a press release and position your company’s team as thought leaders in the industry.

It’s easier to boost your company’s reputation if you have a case study to back up your claims.

But writing a case study isn’t always easy. That’s why you need the experts at Orange Orchard to help you organize your data and write your clients’ testimonials.

Our team understands your commitment to the environment, and we offer stellar PR services that provide measurable results for your brand. To find out more, call Orange Orchard at (865) 977-1973 or contact us online.