The desire to protect animals keeps growing every day. Whether it’s protecting endangered species or helping monkeys return to the wild after being held in captivity, these are important causes that deserve recognition. A clear example of this is the story of Laredo monkey Pablito, who was being kept as a pet before escaping and being hit by a car.
Born Free USA, a client of Orange Orchard, took ownership of the monkey, who now lives in their South Texas Primate Sanctuary. This story showcased the values of Born Free USA and how they are focused on their mission. The story was published in the San Antonio Express-News.
These types of stories are important for spreading your wildlife foundation news, but they can also be used to attract donors and help fundraising efforts. When donors see a foundation following through on their mission and goals, it’s proof that it stands for what it believes in. It also shows donors that their money is being put to good use.
Partnering with a PR agency that specializes in wildlife foundation public relations can help you secure interviews in trusted publications, just like Born Free USA did.
Developing PR around your values can take your wildlife foundation to the next level regarding donor support. Here are a few ways partnering with a PR agency can help you garner more donors for your foundation.
- Media outreach in trusted publications: Whether it’s an interview with your local TV station or a feature story in the Wall Street Journal, media opportunities are a great way to show what your organization is all about. Media relations specialists can pitch stories about your organization or pitch you to provide commentary on national stories related to the cause you serve to help secure interviews. When potential donors read these stories, it can give your wildlife foundation leverage over others competing for the same dollar.
- Social media: The number of people using social media to get their news is never-ending. That means it’s a great way to garner the attention of donors. A PR partner can provide guidance on the best practices for utilizing your platform, from sharing foundation news to developing and sharing blogs that explain your mission and values.
- PR campaigns: Public relations campaigns can be used for long-term goals for fundraising. A PR partner can develop a strategy to build momentum and maintain a presence in the media. This keeps your foundation in front of donors for a prolonged period.
If you are ready to partner with a PR agency that has proven success with wildlife foundations, give our experts a call at (865) 977-1973 or contact us online.