With 3.8 billion users (and counting), it’s safe to say that social media is a pretty effective way to spread awareness for something. And with goals related to animal welfare, are you considering the benefits of utilizing social media?

It’s no longer enough to simply have the profile. Engagement, trends, promotional opportunities and more should be on your mind when it comes to your social media strategy. It truly is a full time gig, but the effort put forth produces real results.

Share your goals

Through social media, you can share your animal welfare goals in a more personal way with your target audience. Most platforms allow for interesting and unique ways to share you brand’s story and get your community of followers involved in what your organization is doing.

Build brand awareness

Social media can create effective brand building when utilized to its full potential. Consumers want to associate with brands they recognize, and with a mission like animal welfare, if you’re top-of-mind for your target audience, they’ll likely consider you first when it comes to a brand they want to support.

Learn about your audience

With commercials or ad campaigns, you can put together a survey or receive feedback in some ways, but nothing compared to the honesty of followers through social media. If there’s one thing we’ve learned, it’s that if people don’t like something, they tell you, whether directly through comments and messaging, or indirectly by not getting a lot of interaction on a post. Through social media, you can interact with your target audience constantly, molding your strategies according to how they respond to your efforts.

Don’t know where to begin? An experienced team like Orange Orchard can help share your goals on social media in the most effective way through animal welfare public relations. To learn more, give Orange Orchard a call at (865)977-1973 or visit us online.