Between the exposés on factory farming and the push for healthier lifestyles, it’s no secret vegan food is becoming more popular. In fact, experts are predicting that the vegan food market will be valued at a staggering $24.3 billion by 2026.
This rapid growth means that your plant-based food franchise will have a great opportunity to grow but only if you position your brand to stand out from the crowd.
If your plant-based franchise business has hit a plateau, it may be time to consider a vegan franchise public relations strategy that can help you rise above the clutter of similar brands.
You should start by asking yourself what makes your company or product unique.
Who are you?
You may think you know who your company is and what it sells but you need to take a deeper dive to discover what your unique feature is and how to use that feature to shape how customers see you.
A PR strategy can help you answer the right questions during this discovery process so that you can develop a plan to set yourself apart from your competition.
What do you offer?
Because a brand is more than just your product or service, you have to decide how you’re going to make the experience a positive one for your customers. From your packaging to your service to how your employees are perceived, branding is about more than just offering your vegan product.
Many companies on the market probably offer similar products but are they offering their clients a unique experience that keeps them coming back for more? And, are you offering a similar experience at all your franchise locations so that customer can expect the same encounters no matter the location?
Crafting your brand
Once you’ve considered your unique features and customer perceptions, you need to build a brand that has a positive influence, that generates a profit and that can be replicated at your various franchise locations.
Without a solid vegan franchise PR plan, you may find yourself struggling to find ways to cultivate your brand and tell your story to millions of potential customers.
That’s where a company like Orange Orchard comes in. We believe plant-based foods and products are better for all life on Earth and we understand your commitment to the environment and a more animal-friendly world.
If you’re ready to increase your brand awareness with an experienced and dedicated team of PR professionals who understand your values, give Orange Orchard a call at (865) 977-1973 or contact us online. We’re ready to help you build your vegan brand awareness to help save the planet.