There’s good news and bad news when it comes to green energy.
The good news is that more people are waking up to the fact that carbon emissions are harming our planet, and that our time living on fossil fuels is limited.
The bad news is that green energy only accounts for 11% of total energy consumption in the U.S. and 17% of electricity generation. Why? Some experts say initial cost of implementing green energy and lack of trust for these sources are to blame.
But as technology advances, better and more cost-effective options are coming onto the market. Your green tech company is probably looking at implementing these solutions — if you haven’t already. But is that story missing from your green tech public relations strategy? Going green yourself is vital to increasing your credibility in the green tech market space. Here’s what your story might be missing.
Switching to green energy is a big jump. Your clients and stakeholders might have questions. Will it be reliable? Will your company operate without interruption of services? Is it safe and cost-effective to make the switch?
If your green tech message isn’t reassuring all stakeholders inside and outside your organization, you’re missing a key element.
People can be skeptical of green energy, and rightly so. We’ve lived with fossil fuel energy all our lives, and we know it keeps the lights on — at least for now. But people aren’t so sure about new green tech.
In addition, some skeptics might see your efforts as “greenwashing,” just putting on the veneer of environmental responsibility without actually results.
Give the skeptics all the data you can muster, and be brutally honest about what you are and aren’t doing. Decision-makers in your industry are savvy, so answer with honesty and authenticity.
A Professional Touch
If you’re worried about hitting the right notes with your green tech public relations and marketing, have you considered reaching out for help? A green public relations agency like Orange Orchard can tell you story with expertise and style, making sure you have the correct messaging. We have deep expertise in your industry, and we’re ready to put it to work for you. If you would like to find out more, call us at (865) 977-1973 or contact Orange Orchard online.