If your animal welfare organization does not have a social media presence yet, you might be missing out on more donations, more volunteers and more awareness. People today spend more than 2 ½ hours on social media platforms each day. If you want to spread the word about your cause, social media offers access to a massive potential audience. The animal welfare public relations experts at Orange Orchard can help you create a social media plan to get the attention your nonprofit deserves and keep your brand relevant and thriving.
Increases brand awareness
Social media allows you to network with similar industries and audiences that have an interest in what you offer. When you incorporate social media into your PR strategy, remarkable things happen. PR experts can help you develop a winning social media strategy that includes well-structured, interesting content. The better the content, the more shares and follows you’ll get.
Builds Trust
Gaining trust with your audience positions your brand as an authority and creates extensive growth opportunities. Having assistance from an experienced PR agency could help your organization expand even further. They will offer council when it comes to working with influencers and collaborators. If your audience enjoys your online presence and takes a liking to your brand’s personality, there is a greater chance of them going from being a follower to a donor.
Shows the human side of organization
Since social media is more conversational, organizations can show more of the behind-the-scenes about their brand and mission in a friendly tone. Instead of being so formal, social media allows for a warmer, more approachable, and inviting communications strategy. The key is to keep consistent with this tone to keep your audience’s trust. PR experts can create a social media calendar, style guide and a regular posting strategy to engage your audience and raise awareness for your cause.
Creates measurable results
Social media platforms have specific metrics that show how posts, engagement and more are performing. From these measurable results, you can refine which strategies are working best. Your public relations team can help with social listening tools to further understand the social media landscape and how your social media strategies are working. From liking a post to commenting and sharing, every positive interaction gets the supporter closer to donating.
Makes marketing affordable
Compared to the investment needed to execute ad campaigns in traditional media and billboards, social media is an affordable investment for nonprofits in terms of time and money. With a trusted PR team to carry out all the details on a daily and weekly basis, you can take a lot of the guesswork out of social media. Paid advertising on social media channels is also reasonable and a cost-effective way to focus on how you want your organization’s social media to turn into an action by a follower.
If you are ready to partner with a group of like-minded people who share your love for animals and can help increase your social media presence, give our team a call at (865) 977-1973 or contact us online.