Having a robust nonprofit public relations strategy is crucial in shaping public perception and garnering support for your cause. To help your organization increase the amount of donations it receives, it’s important to first look closely at the story you’re really telling: Who are you? What are you looking to achieve? How do you take donations and use them to make a difference?
The above should be clearly addressed across all of your communications – from having a strong mission statement on your about page to your organization’s blog posts and social media pages. Establishing a strong narrative is the essential first step to creating a connection with your audience. It’s the first step to answering the question: “Why should I care about this?”
Build Relationships with the Media
Unfortunately, owned media (media you create yourself) is only one piece of the PR puzzle. Securing earned media (media where other people talk about you) is another. Establishing and nurturing relationships with media outlets can significantly amplify your message. At Orange Orchard, we identify key journalists, publications, and influencers covering topics related to your cause. Then, we provide them with well-crafted press releases or pitches to land valuable media opportunities. Being featured like this is like having a trusted third-party vouch for you and is a great way to attract new donors who align with your mission.
Leverage Your Social Media Platforms
Your nonprofit public relations strategy should include social media. By not taking advantage of platforms like Instagram or TikTok, you’re missing out on countless donation dollars. One 2023 study found that up to 55 percent of people who engage with nonprofits on social media end up taking some sort of action. Get creative! Combine impactful visuals, testimonials, and updates on your organization’s activities. Encourage user-generated content and create shareable campaigns to widen your reach. Then, engage with your supporters who interact with you. Thank them and give them a shout out when appropriate. When donors feel valued and informed about the impact of their contributions, they are more likely to continue supporting your cause and may even become long-term advocates.
Highlight Key Partnerships and Collaborations
Consider collaborating with like-minded entities to amplify your message and expand your donor base. Showcasing these partnerships through press releases, joint events, and co-branded content can do a lot to enhance your nonprofit’s credibility and visibility. By demonstrating a united front, you not only broaden your reach but also convey a sense of community support around your cause.
Through compelling stories, building media relationships, leveraging social media, and highlighting your collaborations, your organization can create a powerful narrative that resonates with your audience and drives support for your cause. Remember, effective nonprofit public relations is not just about raising awareness; it’s about building lasting connections that inspire action and make a difference.
Ready to learn more about how Orange Orchard can help? Reach out to us online today or give us a call at 865-977-1973.