Veganism is a booming trend right now, and it’s only projected to continue building momentum.

According to Livekindly, the demand for meat-free products increased by 987% in 2017 alone. And it’s steadily rising.

With all this buzz, positioning your vegan brand to stand out in the crowd can be challenging.

You need a partner that specializes in vegan public relations. Here’s how the right agency can help grow your brand awareness:

Expert Positioning

A good vegan PR agency will know which audiences to place you in front of, and which messages to focus on.

There are a lot of vegan brands out there that aren’t regarded as industry experts – and good PR can help make sure you’re one of the elite few that are.

Investor Attention

The best vegan PR agency will also understand the value of cultivating investor interest. Growing your business will simultaneously grow the positive impact you’re making in the world.

The statistics show that veganism is expected to continue increasing. And PR will make sure potential investors understand the opportunity that trend presents.

Mainstream Coverage

Focusing on niche target audiences is important to sustain your brand’s profits. But having the bandwidth to reach a mainstream audience is important for not only the growth of your business, but also the growth of the entire vegan movement.

With the right PR agency, you’ll get a whole team of communications professionals who will engage directly with mainstream audiences and uphold the vegan message you stand for with every interaction.

At Orange Orchard, our aim is to promote products and services that make the world a kinder place for all its inhabitants. So if your vegan organization or company needs our specialized PR services, we’d love to help. Contact Orange Orchard online to find out more, or call us at (865) 977-1973.