Green construction is about saving the pocketbook as well as the planet. To succeed, your green construction firm has to be able clearly portray the environmental benefits of sustainable construction while pointing out the real-word financial advantages.

The experts at Orange Orchard, a PR agency that specializes in green construction public relations, know how to speak the languages of both environmentalism and the business world to get your message across to the audience you need.

One of the first stages of implementing a green construction public relations strategy should be to build your own brand as a thought leader in the industry. Here are three steps to take to build the foundation for goal:

1)     Define Your Mission

It starts with the right message. Crafting a mission/vision statement will allow to fine-tine your message, informing the day-to-day operations of your business. Orange Orchard can build you through the process of developing and defining a mission statement that will resonate with your audience.

2)     Target the Right Audience

The next step is making sure you’re talking to the right decisionmakers. The Orange Orchard team can research your desired market and help you target the people most receptive to your vision.

3)     Share Your Story

Green construction has a great message: It offers ways for developers to create safe and healthy structures that cost less to build and operate, require less maintenance and use less energy. By sharing your insights and professional expertise through media interviews, bylined articles and speaking opportunities at industry events, you build your reputation as a go-to expert for green construction needs.

As a division of Ripley PR, we are part of one of the best construction public relations agencies in the U.S. We know the commercial construction business inside and out.

Orange Orchard can help you research, plan, and then produce the content that will build your reputation as a green construction expert. If you are ready to start promoting your brand, give us a call at (865) 977-1973 or reach out to Orange Orchard online.