Earth Day is the perfect catalyst for your green tech company to consider ways to amplify your brand in connection with the annual event.
If you already have a green tech public relations strategy, you probably have your game plan in place. But if you have never thought about harnessing the eco-friendly power of PR, now is the time to start.
Increase Awareness
Earth Day was created to bring awareness to the general public about conservation and sustainability initiatives that can help preserve the planet. But it is also a great time to tout your green offerings.
Unfortunately, too many corporations have used sustainability and Earth Day events to greenwash their practices. This can make it more difficult to break through to environmental reporters who have become jaded by these greenwashing attempts.
But, as a green tech company that truly hopes to revolutionize eco-friendly practices, you deserve to be celebrated. A PR partner who understands sustainability and has contacts within the environmental media can help you break out of the crowd.
Innovation as News
If necessity is the mother of invention, then sustainability is the Mother Earth of innovation.
Innovations like vertical farming, electric vehicles and plant-based packaging are examples of what can be accomplished with a little forethought. When the electric car was first introduced, skeptics couldn’t fathom they would be able to go far on a single charge. And, when scientists first talked about carbon footprints, most people envisioned shoe marks in coal.
But, with events like Earth Day, a lot of skepticism about green products has been overcome over the past 54 years. PR experts who understand environmental innovation have also contributed to this education.
If your green tech company has a solution on par with solar panels or garbage reduction, it needs to be shouted from the green-architectured rooftops. And one of the best ways to ensure media coverage is to tie your company’s innovation to an event like Earth Day.
Reporters like to hear a new spin on annual events. They have grown tired of the usual “reduce, reuse, recycle” message. A knowledgeable PR partner knows how to pique the interest of environmental journalists with a fresh story on innovations.
Word to World Change
At Orange Orchard, we understand your green tech company’s commitment to the environment. And we share in that dedication.
Our PR professionals are not only expert content writers and media relations personnel, we also share your concern about our home planet. We want to be your advocates and use your word to make world change.
That’s why you should work with a PR partner who wants to get your message out to the world. If it’s time to promote your brand, call Orange Orchard at (865) 977-1973 or contact us online. The planet may literally depend on it.