Mixed messages

Americans have a mixed relationship with animals. Most U.S. households include a dog or cat, and we spend record amounts of money on them. But more than 7 million companion animals end up in shelters every year – and the main reason is that they’ve been abandoned.

Our collective concern for animals has increased exponentially over the last few decades, too. Most Americans describe themselves as “pro-animal” and say they oppose animal suffering. At the same time, the number of animals killed for food in the U.S. grows every year. It’s more than 10 billion now.

Organizations that are working to improve animal welfare have to stand out from other advocacy groups. Finding the right path through these complicated, even conflicting attitudes to connect with a wide audience is a particular challenge – one that a public relations agency with animal welfare experience can help overcome.

Strategic stories

A well-executed PR strategy helps supporters feel like part of a community making lasting change – an emotional connection that can have immediate and long-term positive impact. An agency that specializes in animal welfare public relations can help animal experts translate their knowledge into stories that resonate and drive people to action.

At Orange Orchard, we’re committed to making the world kinder, healthier and more sustainable for everyone who shares this place with us.

If you’re interested in how our animal welfare experience can help your organization stand out with a clear mission and the right message, contact us online or call (865) 977-1973.