You don’t want just anybody representing your pet franchise. Even if they have all the money and business experience in the world, they still may not be the right fit for what your brand is trying to accomplish. With pet franchise public relations, you can help attract the right demographic to join your franchise and push forward with your goals.
With the right PR partner, you’ll find the right candidate with earned media coverage, credibility and a targeted approach.
Earned Media Coverage
First, it’s important to understand exactly what this means. Earned media is something not paid for. PR isn’t about identifying a franchise publication and paying $500 to have a fluff piece published. With earned media coverage, your pet franchise is part of the story, or is the story. This carries weight in helping attract franchise candidates.
They won’t see you talking about how great you are, they’ll see news coverage showing how great you are.
Credibility
With the right coverage, comes credibility. As potential pet franchisees look into their future business opportunities they’ll see your name online, watch you on YouTube. They’ll hear your spokesperson on a franchise podcast they’re listening to as they research. They’ll see your guest editorial on Earth.Org. Wherever they’re looking, they’ll be able to see what your brand stands for and the success other franchisees are having. However, this only works if we’re targeting the right people.
Who’s your avatar?
What’s your target? Is it someone with animal welfare experience? Is it someone who is looking to open multiple locations? Your PR partner can create the right outreach plan to ensure you get through to potential candidates. Even though you’re utilizing franchise public relations outreach, that doesn’t mean franchise industry publications are the only place you’ll find potential candidates.
With the right target in mind, earned media coverage in the outlets that your preferred avatars are consuming will increase the chances of the right person filling out that inquiry form, or reaching out to their franchise broker.
If you’re ready to attract the right candidate, contact Orange Orchard PR, a division of Ripley PR, online or at 865-977-1973.