What do travelers want, and how are you going to give it to them? That’s the question all tourism brands must answer to succeed.
If your brand of tourism skews green, you’re in an emerging genre called ecotourism. Vacationers seeking ecotourism experiences want to walk the road less traveled, to find secluded grottos and pristine landscapes. They want to know that their travel is having the smallest possible impact on the living planet Earth. They want to feel good about spending money that truly benefits local people.
But most of all, they crave authenticity, an experience that is true to the region they visit. Ecotourism travelers are after the culture as much as the landscape. But be careful; these travelers can spot an insincere message a mile away. If you are honest about your destination’s message, an ecotourism public relations agency can help you fine-tune it and get it in front of the travelers you want to reach.
Whenever you enter or conduct business in a pristine, undeveloped area, you risk impacting that environment in a negative way. Show ecotourists what you are doing to keep your footprint as small as possible, and they’ll want to come along for the ride.
What is your ecotourism business doing to make the lives of local people better? Are you helping preserve local culture and skills? Employing locals at fair wages? Providing scholarship programs for area students? If so, you’re doing it right, and a public relations agency will help you tell that story.
Live Your Passion
If you’ve opened an ecotourism destination, chances are that you feel passionate about the place, whether that means natural beauty or local culture. Let your love of the locale shine through in everything you do, including your marketing and public relations. The authenticity of your story will be obvious to aspiring ecotourists, and they’ll want to share your passion.
From captivating Instagram posts to cover stories in your favorite travel magazines, partnering with an ecotourism public relations agency can carry your message farther than you realize. At Orange Orchard, we specialize in environmental and green public relations. Our skilled storytellers know how to portray your message with respect and authenticity and how to get it to the people you most want to reach.
For more information about how we can help you, call (865) 977-1973 or contact Orange Orchard online today.