When your animal welfare organization is planning and organizing a fundraising event and you want to get the word out, you will likely have more success getting the attention of a media outlet if they already know about you.
An animal welfare public relations partner such as Orange Orchard can help your organization find opportunities to introduce you, and consistently connect with the media.
We have a team of media relations specialists who can extend an invitation to reporters who are always looking for great story ideas.
It could be an invitation to tour your facility, meet your staff and volunteers, as well as the animals in your care. Sharing the backstory of why and how your organization got started could make an interesting profile story. You could also share the journey of how some of the animals came into your care, which could also prompt those who want to help make a donation to support your mission. Both are meet and greet opportunities that could evolve into an interview and feature story.
And when you have news to share such as a birth of a new member of the family at your sanctuary, or a fundraising event, the team of professionals at Orange Orchard can write your press release to share your news. Then our media relations pros will share it with local media who have gotten to know you, as well as outlets with audiences specifically focused on the care and protection of animals.
Our professionals are also experienced with strategically planning social media calendars with well-timed posts leading up to your event, as well as coverage after the event to thank everyone who came and offered support.
Are you ready to partner with a pro to help you make and keep those media connections?
Contact Orange Orchard or give us a call at (865) 977-1973.