Americans donated $484 billion to nonprofit charitable organizations in 2021, according to the National Philanthropic Trust. That’s an all-time high. But at the same time our contributions are increasing, so is competition for our generosity. The NPT also reports that there were more than 1.5 million charitable organizations in the U.S.
Animal welfare organizations are all too aware of the competition for charitable donations. But there are ways to effectively manage the awareness and reputation of your brand in order to differentiate your organization in a crowded field.
Here’s how an animal welfare public relations strategy can highlight your mission and engage your audience:
- Media placement: Proactively telling the story of your brand’s commitment to animals helps increase awareness, builds trust and establishes you and your leadership team as credible experts. Orange Orchard can leverage its connections with trade and mainstream media contacts across a wide range of industries and platforms to generate earned media coverage and help keep you in the public eye for all the right reasons.
- Social media: Strategic management of your brand’s social media accounts ensures that your company stays on message, interacts with followers and fans in real time and stays up to date on the latest news and trends in your industry.
- Crisis management: It’s not always good news in the world of public relations. When communications challenges emerge — disgruntled employees, unforeseen supply chain interruptions — and bring the potential for negative media attention, it helps to have a plan. Knowing how to craft a response and manage media inquiries can help your brand weather a difficult situation. Maintaining poise under pressure can also maintain public confidence in your commitment to animals.
If you’re ready to connect with contributors who can help you advance your cause, consider hiring an experienced animal welfare PR agency like Orange Orchard. We share your passion for a cruelty-free world and commitment to animals. want to help you connect with the right audience. Call (865) 977-1973 or contact us online.