Maintaining a steady base of supporters for a wildlife foundation is challenging enough, let alone during periods of economic uncertainty. Crucial to keeping existing supporters and adding new ones is taking proper steps to nurture their connection to your organization. Timely communications, a commitment to transparency and regular progress updates are all elements of a great wildlife foundation public relations plan, but proper execution can be time-intensive and taxing if you don’t have an experienced team member dedicated solely to these efforts.
Did you know that outsourcing PR for your foundation doesn’t have to mean settling with a generalist team? There are agencies out there, like Orange Orchard, that share your passion for animals and can implement the right strategies to improve your donor relations and help drive the funding you need to stay on mission.
3 Ways a Wildlife Foundation Public Relations Strategy Can Help
- Keep your supporters informed with up-to-date information: Every good relationship relies on strong communication, and the one wildlife foundations share with their donors is no different. Even if you maintain a solid presence on social media, a PR team can help with press releases announcing events, fundraisers and reports; informative newsletters; and blogs for your website that nurture your connection with supporters.
- Increase trust with transparency and specificity: For many foundations, especially large ones, a key challenge is overcoming the notion that donations are sent into the void with little to no control over the allocation. Sharing the specific projects you’re working on and how donations will be used to make a real impact can create tremendous trust for your organization, and a team experienced with wildlife foundation public relations efforts can help communicate these details.
- Showcase results: Aside from lack of transparency and sparse communications, one of the greatest enemies of fundraising is a lack of results and impact. It’s important to spotlight the good work your organization performs. This can be done through press releases, quarterly or annual reports, case studies and more.
To strengthen the connection with your supporters – and grow your base, too – contact us at Orange Orchard to learn more about how a wildlife foundation public relations strategy can help. You can reach us here or by calling (865) 977-1973.