When it comes to cruelty free public relations, it’s important to understand that a one-size-fits-all approach to connecting with your audiences isn’t effective. Your business deserves an agency that intimately understands your values, challenges and the needs of those it serves. Your business needs an agency that holds the same ideals and both respects and echoes your vision.
The demand for cruelty free alternatives is ever growing. Brands are plastering their sites and products with Leaping Bunny certified logos to capture the swelling market, but when it comes to positioning their brand as a leader in the cruelty free arena? Many neglect increasing awareness and authority with their respective audience, or worse, burn marketing dollars on a PR agency that simply doesn’t understand how to connect with their audience’s values.
So, that brings us back to the topic at hand:
Finding the Perfect PR Agency For Your Cruelty Free Vision
If you want to ride the rising tide and become a leader in your space, do your due diligence. Make sure the agency you’re looking at has experience working with brands like yours.
Better yet, make sure they specialize in working with cruelty free brands and have established clear and consistent messaging that connects to a similar audience as yours and resonates with your unique values. Just because they hit the right audience, it doesn’t mean the message itself is strumming the right chords.
Are they on point with accurate media outreach? Make sure the PR agency you want working with your cruelty free brand has pitched the right media in the past, media that you would love to be featured in and can accelerate your brand’s reach. Ask if they have successfully pitched to the media you know your audience values.
What about their communication style? Is it easy to get in touch and be understood? Does it feel like a partnership or just another agency/client relationship? Make sure the agency you’re talking to feels like “they get it. They get us.” The last thing you want is to spend your marketing budget on PR that falls flat or completely misses the mark from poor communication.
Want to know more about cruelty free public relations and how it can perfectly promote your brand and vision? Contact Orange Orchard today, or call (865) 977-1973.