Competition is essential in every industry. It helps push companies to provide high-quality products and services to gain a competitive advantage in the market. With that said, as a pet franchise, you are competing with other franchises for the same entrepreneurs looking to enter the space. Setting yourself apart from competitors will take more than great advertising and excellent service. You will need a pet franchise public relations plan to encourage entrepreneurs to choose your brand over other like-minded companies.
A public relations agency that specializes in pet franchise PR can provide you with the necessary tools to unlock your growth and send your franchise development goals on the right path. According to Forbes, public relations helps companies set the narrative in communications with customers, prospects, investors and current and potential employees.
Public relations agencies, such as Orange Orchard, can use these narratives to enhance your pet franchise’s awareness among prospective franchisees using a series of strategic approaches. Here are just a few:
- Industry media outreach: For franchise development, securing interviews in respected publications can grab the eyes of entrepreneurs. Whether it’s a thought leadership piece in Franchising USA Magazine or a national interview showcasing your growth and championing your goals, these opportunities establish you as a go-to option for prospective franchise owners. Partnering with a PR agency that has connections in the industry is paramount for scaling your franchise.
- Print-Ready Press Releases: While the media opportunities are the end goal, content plays a major role in garnering the media’s attention. Press releases are a great tool when you have news to announce, whether that’s a new location, a new franchise-wide initiative or a milestone. Press releases allow you to control the narrative about news that is important to you while also giving journalists a deliverable that makes their jobs easier. Providing print-ready releases is a great way to get your news placed in respected publications.
- PR Strategies: A PR strategy is the foundation that any public relations partnership rests. It highlights all the important details, from key messaging to tactics. As a pet franchise, this tailored strategy will address how the agency plans to achieve your goals. Each PR strategy is unique, so it’s important to partner with an agency that specializes in both franchise public relations and understands the pet industry.
At Orange Orchard, we have a track record of working with animal-focused organizations, and we pride ourselves in wearing our mission of animal welfare on our sleeves. In addition, our franchise experience stretches beyond the animal space with our experience working under the Ripley PR brand.
If you are ready to partner with an experienced pet franchise public relations agency, give our experts a call at (865) 977-1973 or contact us online.