The construction industry is full of risk. Even for companies that focus on environmentally friendly and sustainable projects face a wide range of potential challenges, from weather and safety to delays that result from supply chain issues and financing. Some of those challenges are easy to address. Others, however, can escalate and threaten your organization’s reputation – or worse.
Many of the possible crisis situations your green construction business might run into are ultimately out of your control. But that doesn’t mean you won’t face public scrutiny in the event of an accident, project delays, or allegations of inappropriate workplace behavior.
Being prepared for a crisis can prevent a difficult situation from spiraling out of control and having a lasting negative impact on your business. An experienced green construction public relations partner like Orange Orchard can help you develop and implement a crisis communications plan so you’re ready to deal with any potential crisis.
With a green construction crisis communication plan, you will be in position to:
- Control the narrative. We’ll help you deliver the facts straight before social media users or media outlets can start spinning or speculating.
- Minimize the damage. You’ll be ready to effectively express sympathy, acknowledge any responsibility, if appropriate, and announce next steps to prevent ongoing impact.
- Move forward. Once the crisis has been addressed, you don’t want to sweep it under the rug. We can help you leverage the experience as an opportunity to reconnect with your audience and recharge your commitment to your mission.
Our team of experts can help you and your team prepare for any worst-case scenarios so you can focus on your clients and business goals. To learn more, call (865) 977-1973 or contact us online.