Facts. Things that are seemingly hard for the average person to find these days. Green tech public relations can help you provide those for your target consumer or business in the form of a case study.
A team like Orange Orchard PR has experience utilizing them and can help you do the same. So, let’s get to it. What is a case study?
Case studies provide insight into practices and tactics for a specific client or situation. Let’s take a product for example. This product helped Client A solve this problem by doing X, Y and Z. When it comes to your green tech, a case study can be used to accommodate your marketing plan and give plenty of content for your public relations team to garner placement in a publication.
Trade Media
Trade media is a great place to send your case study. A case study in an industry outlet will provide a direct example to those you’re trying to reach. A perspective client can see how your green tech product works and solves a problem. They can see how you’re helping the environment, they can envision how it can help their organization. There’s more than just placement of your case study.
With an experienced team, the studies can compliment your marketing and garner additional coverage.
Additional Coverage
First of all, a case study can provide your marketing team with additional fodder to add to their materials, graphics, social posts and more. By providing facts with your advertising, it makes your case more powerful.
It can also land additional earned coverage for your brand in the media. A team like Orange Orchard PR could help land your spokesperson on a podcast or YouTube show.
By using the information from the case study, you can identify story angles and help get your green tech solutions in the front of the right media for your audience.
If you’d like to get started on a case study, or have one you’d like to promote, give Orange Orchard PR a call at 865-977-1973 or contact us online.