Animal medical care: Costs money. Animal housing: Costs money. Staff salaries: Costs money.
For an animal welfare organization, expenses start adding up quickly, and grant funding is an exceptional way to subsidize some of the costs associated with operating a wildlife foundation.
There are more than 50,000 animal welfare organizations in the United States, and chances are that nearly all of them are vying for the same grant funding you are. So, now more than ever, you need to do everything in your power to secure funding for your animal welfare organization.
Between land acquisitions or leases, construction or renovation and animal housing and shelter, and operational costs, these price tags could easily reach into six figures – and that doesn’t include the cost of care for the animals.
So, what do you do to stand out? How does your organization position itself as the most “worthy” of grant funding? This is where a strong wildlife foundation public relations strategy can bolster your visibility, credibility and exponentiate your reach, making your foundation a top contender for grant funding and here’s how:
Build a strong narrative that connects with your audience
By building – and sharing – a compelling narrative, your brand can attract the attention of private donors and inspire action to drive real change. By highlighting impact stories and sharing your mission with your audience, they’ll become more engaged. Not only will a strong narrative help with education of the issues you’re working to prevent, but it can help create an emotional connection with your current and future audience.
Strengthen your digital presence
PR isn’t just about getting attention – it’s about establishing credibility, building trust and demonstrating impact. Sharing earned media opportunities and goals across your digital channels creates the opportunity to expand your reach and increase your engagement. It’s 2025, so an established digital presence is more of a requirement and less of an option.
By strategically leveraging PR, your wildlife foundation can become more humanized, strengthening its case for funding and secure the resources needed to protect the planet’s most vulnerable species.
Are you ready to put a wildlife foundation public relations strategy to work for your organization? The team at Orange Orchard PR is ready to tell your story and highlight your impact to show that your organization deserves grant funding. Visit us online or give us a call today at 865-977-1973 to get started.