Let Your Beer Reflect Your Eco-Friendly Values
The craft beer movement is one of the most delightful trends in the U.S. today. Local artisans pushing the boundaries of their craft, local people supporting the trade, and of course, delicious beer. What’s not to love?
But there’s an unsung aspect of craft breweries that needs more attention. Craft brewers tend to be more environmentally minded than their industrial counterparts, incorporating sustainability practices into their operations from Day One. As these small operations grow and thrive, they tend to take those values with them, too.
Brewing sustainably is the right thing to do, but it’s also a wise business move. Conscious consumerism is on the rise, and beer drinkers are no exception. They want to know where their beer comes from and how it’s made, one of the factors driving growth in the craft beer movement. According the Brewers Association, craft beer sales rose by 8 percent in 2017, now accounting for more than 23 percent of the U.S. beer market.
But craft beer drinkers won’t know your brewery’s sustainability story if no one tells them, and today’s savvy consumers might pass your brews by for another maker with a better message. An environmental public relations agency like Orange Orchard can help you craft that message.
Who’s Doing it Right?
New Belgium Brewery is one operation that’s doing things right when it comes to sustainability and environmental messaging. Makers of the popular Fat Tire Ale, New Belgium started small. In a story echoed around the craft beer industry, the brewery got its start with homebrewing in founder Jeff Lebesch’s basement.
Today, the well-known brewery is upfront about its sustainability goals and progress, sharing sustainability metrics on their website. They are dedicated to reducing water usage, a real problem for breweries. They are upfront about sourcing of ingredients and packaging. And, their 1% for the Planet initiative means that a portion of their sales are donated to environmental nonprofits.
Not only is New Belgium doing the right thing for the planet, they’re using environmental public relations to align themselves with the values of their target audience, putting the information wise consumers crave front and center.
A Pint of Help, a Growler of Results
If you are growing a craft beer brand and value sustainable practices in your brewery, it’s never too early to tell your story. Getting the message right can be just as important as your flavor profiles when it comes to building a loyal following. At Orange Orchard, we are always happy to champion businesses who care about doing the right thing for our living planet. When pioneers like you succeed, we all succeed. To find out more about how we can help, call us at (865) 977-1973 or contact Orange Orchard online today.