Imagine a world where no animal had to suffer for the sake of fashion. Many fashion brands have begun making that idea a reality. If your company is one of those visionary businesses, partnering with a cruelty-free public relations agency is the next step in boosting your visibility.
Cruelty free fashion is quickly gaining mainstream acceptance. Many fashion houses have gone fur-free. Other designers have begun turning to other animal-free options for clothing. One Green Planet reports that tennis champion Serena Williams recently launched her own vegan leather fashion line, hoping to cultivate a little more kindness of animals:
In an interview with Essence, Williams was asked what the creative direction was behind her latest collection and she replied: “It was a fashion passport. I was thinking of some of my favorite places to travel, which ultimately when I thought about it, was Africa. That’s where I got the giraffe print from. And then also the vegan leather because I feel like a lot of things are being killed and we’re not saving the earth. We can all just do one small thing and help out so that was also a lot of our inspiration.”
Public Relations Support
With an increasing number of entrants into the cruelty-free fashion market, your brand could use some expert help gaining visibility. That’s where Orange Orchard, an experience cruelty-free PR agency, can help.
From earned media coverage to securing prominent speaking engagements, we have the tools to boost your image as an industry expert, a thought leader and a force to be reckoned with.
If your cruelty-free brand is ready to hit the mainstream, Orange Orchard is ready to help. We’re a public relations agency can speak your language and believes in your message. We want to help you succeed. Call today at (865) 977-1973 or contact us online.