If your animal welfare organization is struggling to raise the donations you need to fund your programs, the culprit may not be a poor economy or a lack of resources.
It could be something as simple as poor storytelling.
According to recent studies, as many as two-thirds of all nonprofits struggle to bring in more than $500,000 in annual funding. It can be difficult to break through the noise and get your humane organization noticed. And it’s this failure to stand out that can depress donations.
That’s where an experienced animal welfare public relations agency can help.
Telling your story
Many people assume that animal stories simply write themselves. But, in a world where there are more than 40,000 animal welfare groups, standing out from the crowd can be a difficult task.
That is why the content you create must be compelling, relatable and ongoing. Your story may be powerful but if it’s not repeated often and in a variety of mediums, it will be forgotten.
And, even a compelling story must be targeted to the right audience. If your message isn’t hitting the right demographics, it might as well not be sent out at all. Ensuring that your story reaches the right people can be a difficult task if you aren’t sure how to manage your message.
Building an online presence
Part of the goal of managing your message is to build a memorable online presence that goes beyond your website.
If you’re not taking advantage of your website’s blog and your social media channels, you’re missing free and powerful opportunities to build your brand. The right social media messaging helps you get your story out to the right people at the right time.
The power of the press release
In addition to your online presence, you also need to provide the public with information on a consistent basis. While you should be writing press releases to announce your charitable efforts, you also need to write releases on how your efforts help the animals.
People are more willing to give if they know how the money will be spent and the results of their donations. By letting the public know that there are success stories, you can spark spikes in donations.
But, in order to accomplish this ongoing publicity, you need the right animal welfare PR agency that understands your goals and wants to champion your cause.
The PR professionals at Orange Orchard are not only committed to advocating for animal welfare, we are also experienced in telling the right stories and getting those stories in front of the right audience.