If you’re reading this as a franchise owner, you likely know that product launches are not to be taken lightly. Months of planning and hard work go into executing a successful product launch.
Your strategy leading up to the introduction of your new vegan product will set the tone for its success, and with the help of vegan franchise public relations, you can ensure you’ve checked all the boxes.
Here are some tips to ensure a successful launch:
Develop a content strategy
Before you start writing, though, perform some keyword market research. This will allow you to assess different messaging around your new product. Once pinpointed your messaging, begin planning a press release, blog posts and social media posts about it. Your market research will come in handy here, because once you have your messaging, you’ll need to stay consistent with it in your content development.
Garner media attention
Once you have your content strategy in place, get ready to push the word out. To do this, you need to know your target audience. What do they read? Watch? Listen to? Find the right media contacts in these outlets and reach out accordingly when it’s launch time.
Consult with professionals
Again, product launches are a big deal. Establishing the right messaging, developing well-written content and targeting the ideal media are vital to a successful launch. Finding a PR agency that believes in your product is equally important to ensure your desired outcome.
Interested in what PR can do for your vegan product launch? Give Orange Orchard a call at (865)977-1973 or visit us online for more information.