Volunteers are a vital aspect of nonprofit organizations. They are the backbone and foundation for success when there is heavy lifting to be done. According to a 2023 report from the United States Census Bureau, nearly 51% of the U.S. population age 16 and over, or roughly 124.7 million, informally helped their neighbors during the peak of the pandemic. More than 23% of people in that age group, or roughly 60.7 million, formally volunteered through an organization during the same period. Nearly three years since then, the need for volunteers continues to grow for nonprofit organizations, like yours, looking to make a difference.
While there may be many different types of nonprofits, many volunteers are drawn from the same pool. This limits the overall number of volunteers available. While your nonprofit may have a great cause they are supporting, sometimes your messaging needs a little boost to reach the right set of volunteers.
Partnering with a PR agency that specializes in nonprofit public relations, like Orange Orchard, can provide you with proper messaging while also driving content through avenues that reach your volunteer base. Here are a few ways our team can achieve that.
Developing a Press Release
Press releases can be used for many different things, from announcing leadership changes to promoting upcoming events. These ready-for-print documents can easily be pitched to local, regional or national publications to help garner awareness for your nonprofit. Once it is published in a trusted outlet, it adds credibility to your nonprofit. This can help increase the attention you receive from volunteers because they know your organization is legit.
Proactive Media Outreach
When there isn’t any hard news available to announce, our media relations team will proactively pitch topics based on your expertise. Our team can also use media outreach to pitch topics targeted to volunteer outreach. Similar to having a press release published, landing an interview with a trusted publication or an appearance on a well-known podcast in the industry helps build credibility.
Social Media Presence
If you want to reach volunteers, having an active social media presence is a must. If you don’t, you are missing out on opportunities to connect with potential volunteers. Our team can develop social media calendars that act as a supplement to your social media efforts. These calendars can help keep your page active in between your posts. This can help improve engagement and interactions.
If you are ready to team with a public relations agency that specializes in nonprofit PR, give our team a call at (865) 977-1973 or reach us online.