While the notion of press releases can seem bland and a cookie-cutter way of communication, their potential should not be underestimated. Although the way one can receive information is limitless these days, Cision, a leading public relations software company, says press releases continue to reign supreme.
Cision says press releases hold tremendous value – from their structured format, to the power they hold to enhance search engine visibility and website traffic, and how they work to establish credibility and authority for businesses and organizations.
At Orange Orchard, we specialize in supporting organizations committed to promoting compassion and cruelty-free practices within the realm of animal welfare. Crafting a well-thought-out press release can significantly benefit your animal welfare organization in several ways:
- Structured communication: Press releases provide a structured format for sharing important news and announcements. This ensures information is presented clearly, making it easier for journalists and the public to understand.
- Enhanced visibility: Press releases have the power to enhance search engine visibility and drive website traffic. When optimized with relevant keywords and distributed through respectable channels, press releases can improve an organization’s online presence and make the organization more discoverable.
- Transparency and trustworthiness: Regularly communicating transparent and impactful updates through press releases demonstrates the organization’s commitment to accountability and ethical practices. This fosters trust among donors, supporters, and the community, strengthening the organization’s credibility.
- Media coverage: Press releases serve as valuable tools for attracting media attention and securing earned media coverage. Journalists often rely on press releases to stay informed about developments and may use them as the basis for news stories and features.
- Controlled messaging: Press releases allow companies to control the messaging surrounding their announcements. By crafting carefully worded press releases, companies can ensure that their key messages are communicated effectively and accurately to the intended audience.
By following these key steps and working with a trusted PR firm like Orange Orchard, you can craft press releases that not only get noticed but also inspire action and drive meaningful change. For personalized guidance on establishing an effective animal welfare public relations plan, give us a call at (865) 977-1973 or visit us online to learn more.