Rumors of the demise of the press release as a useful PR tool are greatly exaggerated. Your green construction company can’t afford to leave them out of its marketing toolkit.

As an agency specializing in green construction public relations, Orange Orchard regularly uses press releases as an effective tool to increase the visibility for our clients. Here are just a few of the ways they can benefit your green construction firm:

  • Positions your company as an industry expert. Press releases are an essential building block for building your credibility in your field. Through regularly distributed press releases, the Orange Orchard can team can help you build your reputation as an industry expert.
  • Increases SEO. Help increase the visibility of your website by enhancing its searchability. When press releases are published by media outlets and trade publications, it creates backlinks to your own site. If it is distributed through a national wire service, the press release can ultimately create hundreds of backlinks. By securing backlinks from credible, relevant sites, your website will rank higher on all major search engines.
  • Builds relationships with media outlets. This is where working with a well-established public relations agency matters. Instead of just relying on a shotgun approach to distribute your press releases, the Orange Orchard team will carefully target the most important media outlets or trade publications to reach the audience you want.

If you’re ready to start building your reputation as a leader in the green construction industry, contact Orange Orchard or give us a call at (865) 977-1973. Our team will create a comprehensive public relations strategy that uses press releases, media outreach and content marketing to raise your profile.