With tax season coming up, folks are starting to think about their charitable giving. Some might be considering cutting it out now that tax laws have made it a little more difficult to benefit. Others only think about giving each Christmas, which was just three months ago. Between timing and taxes, how can you maintain top-of-mind awareness with potential donors or volunteers?

Top-of-mind awareness

A nonprofit foundation isn’t working just a couple of times a year, and they need a PR firm that works year-round, too. At Orange Orchard, we specialize in environmental public relations and animal welfare public relations because we want to help protect this world of ours and all of the creatures that walk upon it.

This means we work with nonprofit agencies every day, helping them plan out campaigns that will keep them in the public eye. Here are a few ways we do that:

  • Building a strong social media presence – An August 2018 MarketWatch study estimated American adults spend more than 11 hours per day perusing some form of media. Screen time is increasing, and social media is one of the easiest ways to get your organization in front of potential donors and volunteers.
  • Sharing your news – Did you help save a habitat? Rescue an elephant from a circus? Trying to convince people that climate change is real? We’ve got you covered. Our talented team can help spread your message through earned media and press releases.
  • Creating strong content – What kind of information can visitors find on your website? A blog and other forms of content creation are a great way to share your message. Offering advice or sharing case studies of those impacted by your work helps engage website visitors. It also helps build your reputation. Blogs, videos and other content can draw in donors, volunteers and are great to share with the media.

Contact us today

We think nonprofit organizations should be shouting their message from the rooftops, but that can be a little dangerous. Instead, we’re here to help you share your message in the most effective ways possible. Orange Orchard is dedicated to helping you save the world. It’s a big job, but you don’t have to do it alone. Give us a call and let us get started today.