According to Greener Ideal ecotourism and socially responsible travel has been increasing in popularity since the 80’s – it’s estimated that the industry experiences a 10% increase in travelers annually!

Although your destination is likely experiencing the increased interest in sustainable travel, backing up your beautiful scenery, activities, and marketing plan with a proven ecotourism PR strategy and social media plan can make a huge difference in the influx of travelers opting to visit your location.

Photos: a lens into paradise

Facebook, Twitter and especially Instagram are great platforms to share photos of your gorgeous destination and the activities found within! Working with a partner to develop a social media plan and content calendar can be a great way for you to plan ahead and keep a tasteful influx and steady stream of content in front of your audience!

Tell the stories!

Got a great review or nice mention in a magazine? Don’t be shy, share it!

Sharing news such as expansions, new service offerings, and new hires can be great ways to show your audience that the destination is gaining public interest and growing. Social media is a great way to distribute these types of updates with the possibility of re-shares and community engagement.

Influence and promote it, too!

Working with influencers and brand ambassadors to promote your destination is a great way to use social media to promote your ecotourism initiatives. A simple investment in connecting with and coordinating travel for a well-known travel influencer can be a great way for your business to capitalize on some natural buzz and get the attention of other travelers looking for their next adventure.

Conclusion

With more people are considering the impact that travel has on the earth, the upside for offering and promoting ecotourism destinations options is over-flowing with opportunity! Harnessing the power of an award-winning PR agency to strategize the perfect approach to social media, your reach will grow further than you believed possible.

For more information, give the Orange Orchard team a call at (865)977-1973.