Each day, more and more individuals are becoming conscious of the need to protect our planet. In fact, in a 2020 McKinsey US consumer sentiment survey, more than 60% of respondents said they’d pay more for a product with sustainable packaging. In addition, a 2023 study by NielsenIQ found that 78% of US consumers say that a sustainable lifestyle is important to them.
According to Gitnux, the green building industry is expected to grow to 377.2 billion by 2026, a 5.5% increase from 2021. With so many individuals emphasizing sustainability when purchasing, it’s important to spread your green construction message.
Partnering with a PR agency that specializes in green construction public relations is a great way to leverage people’s interest in sustainability to garner leads for your company. PR agencies, like Orange Orchard, that focus on green construction PR not only understand the goals of your company, but they also share the important value of keeping the planet safe. It’s important for companies like yours to partner with like-minded agencies to ensure the proper message is delivered.
At Orange Orchard, our experts use proven strategies to optimize your green values to increase your company’s brand awareness.
- Developing a PR strategy: This may be one of the most important aspects of your personal PR plan. Our team will develop a tailor-made strategy based on your goals. With knowledge of the industry, our team has the ability to pinpoint publications that can reach your audience and optimize your message.
- Content Development: Whether it’s announcing new leadership or touting your impressive green practices, our team can develop content to fit your needs. From press releases to blogs, our experts create error-free content that helps spread your sustainable message.
- Media Outreach: When hard news is difficult to come by, our team uses proactive media outreach to pitch story ideas to industry publications to keep your message and brand top-of-mind. When our team secures media opportunities for your company, it helps establish you as a thought leader or subject matter expert.
If you are ready to partner with a PR agency that specializes in green construction PR, give us a call at (865) 977-1973 or contact us online.