It’s no secret that vegetarianism is continuing to grow. What was once thought to be a “trend” at one point has become a major global shift. There are at least 75 million across the globe who actively choose not to consume meat.
There are so many options available to consumers who don’t want to eat meat or animal products. It’s amazing, and we’ve worked with several companies that are making those options available.
Recently we connected with the World Animal Foundation, who shared some amazing statistics with us. Did you know the vegan food market is projected to exceed $31.4 billion globally by 2026? Here are a few other factoids they’d compiled:
- In 2022, plant-based food sales reached $8 billion.
- Over 700,000 people signed up for Veganuary in 2023.
- Nearly 8 million adults don’t eat meat in the U.S.
- Vegetarians cut their risk of cancer by 14% by cutting out meat
- Reducing your meat intake by 30% means just two meat-free days a week
That’s just the tip of the iceberg, by the way. Amazing, right?
As I mentioned, Orange Orchard has worked with amazing companies offering vegan and vegetarian options, and we love discovering — and working with —new products, from food to clothing to household items. Every time we see a company has stopped testing on animals or developed a new way of doing things that doesn’t hurt anyone or anything.
Our team is adept at creating cruelty free public relations strategies that can help you meet your individual needs. Launching a new product? Our team can put together a campaign that will take you from pre-launch to finish. Hoping to renew interest in an existing product? From media outreach to content creation, we can help you breathe new lift into it.
Maybe you’re just hoping to get more eyes, including those of potential investors, on the business you’ve built. We can help with that, too. Let’s put your name on the map together. Call (865) 977-1973 or contact us online.