Before donating any sum of money to a charity or nonprofit, the typical donor craves the assurance that their money is being well-spent—that the organization in question knows how to steward their resources to make a real, positive impact. Wildlife rehabs are no exception. There are countless animal lovers who are happy to support initiatives to rehabilitate critters and release them into the wild—but first, they need to know that the rehab organization in question can be trusted to carry out their mission.
The question for any wildlife rehab organization is how to convey their aptitude, convincing potential donors that every contribution will yield meaningful results. As the old saying goes, the proof is in the pudding, and the best way for a rehab to demonstrate their capabilities is to share actual stories of recent successes.
Simply out, success stories of injured animals being rehabilitated then released back into the wild can be potent tools for fundraising—and to distribute those stories, working with a wildlife rehab public relations company is essential.
Highlighting success with wildlife rehab PR
It’s commonly assumed that public relations is all about damage control and crisis management. Nothing could be further from the truth. While mediating crises can be an important ingredient of PR, the bigger picture is to promote a business or brand in a positive way, proactively sharing narratives of good work and measurable impact. In the case of wildlife rehab public relations, that means crafting a compelling story about actual animals being helped by way of donor contributions.
A PR agency can play a significant part in shaping that story—but just as importantly, an agency can position that story for maximum reach through relevant media channels, including local media. This focus on earned media helps establish the trustworthiness and credibility of the organization in a way that traditional advertising cannot, indicating that the organization is doing something newsworthy and consequential.
Seeing media coverage of a wildlife rehab making good on its promises—helping animals recover from injury, then returning to the place where they belong—can be one of the best ways to convince donors that their investment will yield results. To get started, partner with a PR agency that knows the world of animal rehab inside and out.
Orange Orchard is the leading name in wildlife rehab public relations, and we’d love to talk with you about your fundraising goals. You can reach us here or by calling (865) 977-1973.