Turn on any TV show or watch a YouTube video. Within a few minutes, you’ll most likely see ads for Chewy, Blue Buffalo or Meow Mix.
As we become more aware of Fluffy and Garfield’s needs, the pet products industry grows by leaps and bounds. Nearly half of households in the United States own a pet. The U.S. pet products industry is expected to balloon from more than $31,406 million in 2022 to an estimated $44,054 million by 2030. Because all these products are vying for attention, it can be difficult for your products to reach the right audience.
A well-placed advertising campaign can help make your name brand better known. But if you’re watching your budget, advertising campaigns are costly propositions.
You need a pet industry public relations strategy to boost your brand identity and positive reputation to grab a pet owner’s attention.
A “Tail” to Tell
As a lifelong pet lover and entrepreneur, the journey you took to create your company can help you differentiate yourself from other brands.
Did you start cooking for your pets because of a nutritional requirement? Did your dog accidentally swallow part of a poorly made toy, causing a health scare? Are you an entrepreneur who wants to marry your love of starting a business with your love for your pets?
Telling your origin story often helps your targeted audience get to know you and your values. As pet lovers, many consumers will identify with the reasons you started your company.
Public relations can not only help you fine-tune your origin story’s message, a true PR partner will know how to get that message in front of the people who need to see it.
Become the Top Dog
Public relations professionals can also help you build a positive reputation by promoting your expertise.
If a pet issue is in the news, they will offer you up to the news media to comment on these events. They can also help you create content to showcase your expert advice. From bylines to social media and blog posts, your PR partner’s content strategy develops you into an industry leader.
Your PR team will also advocate on your behalf as the person to talk to about pet issues. Getting your message out to podcasters, the media and other influencers increases your reach. This drives lead generation and expands your sales funnel. This helps your business grow.
For the PR professionals at Orange Orchard, combining our years of communications experience with our love of animals is a passion. And we want to share that passion with your company to help you thrive.
If it’s time to stand out from the crowd, it’s time to contact Orange Orchard at (865) 977-1973 or contact us online.