Environmental and sustainability goals have been spotlighted over the most recent years. For example, Goodyear announced in January that their tires will be made from 70% sustainable materials moving forward. It’s fairly easy for a large corporation to make its goals and wins known to the world. But what if you are a small business that uses only recyclable products? How do you get the word out about your environmental win? The answer is simple – environmental public relations.
Environmental public relations agencies, like Orange Orchard, understand the importance of promoting and publicizing your wins. While some companies may worry about “tooting their own horn,” there is nothing wrong with letting the public know about your environmental initiatives and when you reach your goals.
There are multiple ways Orange Orchard can be a megaphone for your environmental wins. Our experts are excellent at obtaining earned media opportunities for our clients. Journalists love a great feel-good story. What is better than an article about environmental accomplishments? Our experts use media outreach to connect with trusted journalists to get your stories in print and online.
Using press releases or pitches, our professionals reach out to our growing list of publications to offer story ideas that can highlight your accomplishments. Consumers take notice when your brand shows up in established publications and letting them know about your environmental goals may earn you a few extra customers.
Social media also presents another opportunity to publicize your environmental wins. No longer the new frontier, having a social media presence is a must for any business. Whether you are producing vegan hamburgers or creating environmentally friendly products, your customers will be looking at your social media platforms. At Orange Orchard, our professionals can develop social media strategies that incorporate your environmental wins.
Are you ready to earn the attention you deserve for your dedication to the environment? Give our experts a call at (865) 977-1973 or contact us online.