When done right, thought leadership can easily catapult your vegan brand to the forefront of your audience’s attention. It builds trustworthiness and credibility with the people who matter most to your brand and unlocks opportunities that spread your reach and connect people with your message.
There’s a lot that goes into building a solid thought leadership strategy, but if you’re looking to lead your industry, these three strategies will put you well on your way to building better thought leadership with tried-and-true vegan public relations strategies.
1. Consistency Is Key
Sparsely populating your blog and social media, even with incredibly strong articles and messages, isn’t enough to establish your company as a leader in your industry, let alone capture the attention of your target audience.
You will need a strong plan of consistently delivering engaging content to keep your brand and spokesperson(s) top of mind. Make it easy for people to follow you and stay up to date with all of your latest insights and information.
2. Be Everywhere for your Audience
Publishing your blogs and social media is a great way to build a strong voice and credibility, but it’s not always easy winning new eyes on the content. You also need to be where your audience congregates. You need to consider what publications they read, what sites they visit, and even the podcasts they listen to. Keep meeting them where they are–show up in their favorite publications–and they won’t be able to ignore you. You will consistently stay on their minds.
3. Surround Yourself with an Amazing Team
One of the biggest mistakes in thought leadership is believing you can do it all on your own.
Strong thought leaders employ a team who intimately understands their values and ideals. They attract a smart support team to assist in the creative process and help identify where to position their message for maximum impact and reach. They add to the quality and consistency of their messaging, freeing their time to focus on other aspects of the business.
If you’re curious about how vegan public relations can further establish your brand and spokesperson as a leader in your industry, contact Orange Orchard today, or call (865) 977-1973.