Many nonprofit foundations have great stories. A lot of those stories, however, never reach the audience they should.

That’s because nonprofits are frequently understaffed and overworked. The people who work there are focused on meeting urgent immediate goals; they don’t have time for long-range strategic planning. They may be experts in their field, but they’re not necessarily experts at telling the public and the media about what they do and why it matters.

That’s where an experienced nonprofit foundation public relations agency can help. An effective agency will connect your organization with the community it serves, telling the stories of the people who make your group run and the people it helps.

Using PR

Here are four important ways PR makes a difference:

  • Awareness: Press releases, media placement, and social media management are just some of the tools that PR agencies use to raise awareness of your nonprofit’s mission. They can formulate a long-term strategy for reaching the public and the media and define the key messages you want to communicate.
  • Messaging: Sending the right message to the right audience will differentiate your foundation, establish credibility and help people understand the work you do.
  • Giving: Public awareness and credibility elevate your nonprofit foundation above similar organizations. A clearly defined message informs them that you rely on their participation. It also compels action. When people hear about your mission and identify with it, they’ll be much more likely to donate.
  • Participation: Volunteers are an essential part of nonprofit work. As your foundation’s profile in the community rises, and as your message connects with its audience, more people will want to be a part of your work. They’ll join you in your mission and take your message back out into the community with them.

Finding a PR Partner

In addition to a more effective overall message, there’s another benefit to working with an experienced nonprofit foundation PR agency like Orange Orchard. While the PR experts are doing their job, you’ll have more time to do yours.

If you’re ready to leave the PR to professionals and focus on your organization’s mission, contact Orange Orchard online today or call (865) 977-1973.