Your nonprofit is changing lives. It’s time people see the power of your mission. An experienced team like Orange Orchard PR can help amplify your mission with nonprofit public relations strategies that are going to reach the right audience.
Through the use of press releases, media outreach and media training, your nonprofit will be prepped to receive more donors and attention to continue your works.
Press Release
Some call it old school, but journalists still want press releases. They provide enough information for a journalist to craft a story, or provide enough context for them to reach out for additional interviews. A well-crafted release can be a tool to build relationships with journalists that can lead to more future stories your nonprofit is involved in. More stories, leads to more exposure of your goals, which can lead to more donations.
There’s more to cultivating media relationships than simply sticking a press release on a newswire however. An experienced PR team in the nonprofit space, will have an outreach strategy to go beyond the release.
Media Outreach
The right PR team will look to get your nonprofit stories in multiple platforms and media types. Whether it’s a podcast host talking about how to start a nonprofit, or a journalist covering a serious story on issues you help solve, a custom media outreach plan can help put you in the center of the story. Not every story is a feature, your spokesperson can offer value you as a source in a larger story. With the right training and narrative, even your “small” participation in a story can lead to big returns.
Media Training
When opportunities arise, you must be prepared. An experienced team like Orange Orchard PR will be able to provide your spokespeople with the tools to be able to make the most of your interviews. With the right media training, you’ll have the ability to speak knowledgeably and confidently. This can have a profound impact on those you’re trying to reach.
If you’re ready to amplify your nonprofit’s mission, contact Orange Orchard PR online or at 865-977-1973.