Earned media coverage is a powerful way for nonprofits to influence a larger audience. While some media coverage – like advertisements or sponsorships—are paid for, earned media is gained organically through news segments, feature articles and podcasts, for example. This distinction stresses the authenticity and credibility in earned media, as it develops through journalistic interest rather than paid promotion.
Forbes wrote about the importance of establishing credibility through earned media exposure and how this works hand in hand to deepen connections with audiences. Securing earned media for clients is a top priority for the experts at Orange Orchard. One key advantage acquired through a nonprofit public relations program is the ability for organizations to effectively engage with media outlets and journalists, thereby gaining trust and recognition.
At Orange Orchard, our PR experts are instrumental in creating this by leveraging our strong media relationships. Establishing connections with media outlets becomes more than just networking; it’s about strategically positioning your nonprofit as a reliable source of insights aligned with your mission. By fostering these relationships through Orange Orchard’s expertise, organizations can ensure they remain top-of-mind with journalists, editors, and writers. This not only enhances visibility but also presents a prime opportunity to showcase the nonprofit’s impact and expertise.
In contrast to brief moments of acknowledgment achieved through paid advertisements, earned media coverage allows your organization to sustain momentum over time. Earned media coverage allows nonprofits to broaden their network and forge more connections within their communities. It’s pretty simple: The more visible your nonprofit becomes, the more credible you become – all leading to more people being loyal to your mission.
One way securing earned media coverage continues to help a nonprofit after its “air date” or “publication date” is through social media. Many platforms provide organizations with ways to amplify their message and reach an even larger audience –while using credible sources who are speaking about their organization.
Using earned media coverage to your advantage can be a massive benefit for nonprofits, enabling you to increase your credibility, expand your reach, and drive meaningful change. It’s our mission to help your mission. Call us today at (865) 977-1973 or contact us online to discuss how we can turn your nonprofit into a household name.