Those who take action and strive for their goals tend to be the ones making an impact or getting noticed. There are times when you need to be reactive to situations and little fires that need to be put out, but when it comes to your brand awareness, animal welfare public relations is essential to increase it.
Whether you’re helping the world with an animal sanctuary or changing the way businesses are ran that rely on animals, a team like Orange Orchard PR can demonstrate three ways media outreach can increase your brand awareness.
Expand your Reach.
Let’s look at the Orangutan Project for an example. After completing rehabilitation, a mother and daughter were released back into the wild. If not for proactive media outreach and strategy, it would’ve been more difficult for the average Jack or Jill to hear about this news.
By sharing this news, by letting the media in, everyone who reads People is now aware of the work that project is doing. Through strategies like press releases, journalist pitching and more, your brand awareness will be expanded out from your target audience.
Improve Site Visibility
Okay, we’ve just read an article about you in People or the New York Post, now we want to know more about you and your brand. Proactive media outreach can have a domino effect.
Step 1. We see you. Step 2. We want to know more about you. Step 3. Hi, we’re looking at your branded content online and on social.
Create influence in society or your industry.
As people continue to see your stories and your site, trust will be built. Let’s say a team like Orange Orchard has proactively reached out to the media and secured a story on animal welfare solutions in the rainforest.
The audience will not only see it, but they’ll look at you as an authority on the topic. By building brand trust and media attention, outlets will continue to reach out to you for stories and the audience will continue to listen to your expertise. This can create an influence in your industry and in your audience to be proactive and align with your goals and expand your brand presence.
If you want to get proactive with your animal welfare public relations, contact Orange Orchard online or call us at 865-977-1973.