When it comes to ocean conservation, it often feels like the general public treats it exactly like the distracted boyfriend meme—looking away from the ocean and toward the next trendy cause or viral video. While the health of our oceans is critically important, it doesn’t always capture attention the way it should. That’s where a strong ocean conservation public relations strategy can help shift the gaze back to what really matters.
Public relations bridges the gap between public disinterest and meaningful engagement. At Orange Orchard, we’ve seen how the right media outreach, storytelling, and education campaigns can transform how people think—and act—when it comes to protecting our planet.
Sharing real stories of affected communities, innovative ocean clean-up efforts, or how individual habits impact marine life can make conservation feel urgent, relatable, and local. In addition to stories, well-placed statistics—like the amount of plastic added to our oceans each day or the percentage of coral reefs at risk—can stop a reader mid-scroll and make the issue hit home. When numbers are framed with the right context, they don’t just inform—they compel action. Many people do care—they just don’t always feel connected to the issue. PR helps personalize the message.
Tapping into pop culture moments (like Shark Week or Earth Day), partnering with like-minded influencers, or even using humor and creativity (think: memes, viral videos, TikToks) can make ocean messaging stick in a sea of digital noise.
At the end of the day, education is the foundation, but communication is the engine. A thoughtful PR strategy doesn’t just raise awareness, it sparks action. The right campaign can help you rise above the tide and inspire real change.
Ready to redirect the distracted boyfriend’s gaze? We’re here to help your cause stand out.
Reach out to the experts at Orange Orchard at (865) 977-1973 or contact us online. Our mission is to help your wildlife foundation make the world a kinder place for all creatures, big and small.