In 2023, Americans spent $147 billion on their pets. I know my wife and I contributed a chunk of that. How can your franchise get a piece of that volume from people like us and the rest of the consumers without sacrificing your values as a brand? Pet industry public relations strategies can ensure your brand credibility will stand out in the marketplace.
With more businesses entering the space, there will be more who care only about the bottom line and less about the industry they’re serving. While the pets aren’t the ones spending the money, if they’re at the heart of your why, that will translate to the pet-parents loyalty to your franchise. With an experienced pet industry public relations team, you can increase your credibility reach through consistent messaging and media coverage.
Remember the Reason
Regardless if you’re a pet supplies store, a grooming franchise or a training franchise, consistent brand messaging about your loyalty to the animals will be key. Are your grooming products free of hazardous materials? Does your supplies store support animal welfare foundations? Are your products ethically sourced? Demonstrating your care across socials channels, email newsletters and all other communication methods consistently will increase your brand credibility. Partnering with an experienced team will help manage this and create a plan to implement across all media avenues. Without credibility in this space, you will quickly lose your franchise.
Media Coverage
Whether it’s franchise industry media or animal welfare publications, coverage is key to building your foundation of credibility. Let franchise candidates see the brand loyalty you’ve built up. Let’s get you in Franchising USA Magazine to discuss why the pet industry is a great choice for a candidate’s first, or next franchise. Let’s get you on an animal conservation podcast to discuss the awareness and funds your franchise is raising to help battle extinction.
There’s a number of different avenues to get media coverage. Regardless of the outlet and the target audience, it’s important to have an experienced public relations team to help keep your messaging consistent throughout all of the opportunities.
If you’re ready to start establishing and growing your credibility, contact Orange Orchard online or call us at 865-977-1973.