Organizations like animal welfare foundations have a noble mission; however, they’re not all created equal. And when it comes to making donations to support conservation efforts, whether a smaller amount from an individual lover of animals or a sizable contribution from a large business, supporters need to know why the specific cause is worthy and how their money will be spent. One proven method of establishing credibility is to publish reports in your organization’s area(s) of expertise. To distribute them and ensure they reach the widest possible audience, you should consider partnering with an agency experienced in animal welfare public relations.
Have a Great Plan to Announce the Report
At Orange Orchard, we understand the need to establish an effective strategy from the very beginning. It’s important to not only work with a solid timeline but to ensure proper execution every step of the way. Identifying the right messaging, developing a press release, pitching the announcement and driving traffic to the report with earned media placement are all important for success. Having a team to help deliver every step of the way will help reduce the lift and keep you focused on securing new supporters.
Leverage Your Social Media and Blog
A good animal welfare public relations strategy will take all of your mediums into account. In the case of an organization like yours, and the need to publicize a report, leveraging your social media platforms can help add a visual layer and generate more immediate engagement. Posting the report and press release on your blog can also help elevate your cause in search engine results and drive traffic directly to your site.
Extend the Impact with Thought Leadership and Presentations
It’s important to work with a team that won’t let the effort end with the press release. Any cause worth the fight should have momentum long after a media splash. After the report is live and available, seeking opportunities to contribute thought leadership articles on the topic and even speaking to the subject matter of the report at conferences can help maintain visibility for your cause and add credibility for supporters currently on the fence.
If you’d like to learn more about using animal welfare public relations to promote your next report, contact us at Orange Orchard here or by calling (865) 977-1973.