Social media isn’t just for catching up with old friends and watching funny videos. It is the perfect platform for environmental brands and businesses to raise awareness, garner monetary donations, and connect with people on environmental issues. Here is an example of how social media can generate buzz for your environmental cause.
Viral Videos
You’ve probably seen the video of the sea turtle getting a straw pulled out from its nose. Originally shared on YouTube, it has been viewed over 34 million times. The number of shares, tweets, retweets and comments is immeasurable. This one video sparked a movement to ban plastic straws and companies like Starbucks, Disney, American Airlines, and even some state and local governments have all joined in to ban plastic straws.
Christine Figgener, the marine biologist who filmed her team helping the sea turtle, had no idea how much that video would resonate around the world and inspire a movement. One little video made all the difference.
Social Media’s Impact
As Figgener’s video shows, social media has become an important tool for giving people a place to publicly participate in supporting environmental groups and protesting environmental decisions that are typically made by governments and corporations. Your voice needs to be a part of that conversation.
It’s not enough to just post content on social media anymore. Your environmental cause needs champions to help carry your message and spread the word. Social media is a natural fit for developing support for your message. Using this tool is a proven way to get more people talking about your good works.
That’s where we come in.
Environmental Social Media Public Relations Partner
When you partner with an experienced public relations firm that shares your values, you can refine and amplify your message so you reach as many people as possible. Environmental public relations can help you spread awareness through social media in a wide range of ways from crowd-sourcing ideas to generating independent activists and garnering campaign support for your cause.
Who knows? Maybe filming a five-minute impromptu video about your cause could spur a national movement and convince people to jump on board with their support.
If your environmental cause needs help to develop and implement a social media strategy as part of a broader environmental public relations effort, Orange Orchard can help. Email us or at (865) 977-1973 to learn more.